What I do today
Working as a brand designer for the Electrolux brand I create design concepts and implement design elements that are based on consumer insights, are aligned with the visual brand identity and correlates to brand expectations.
I work on a daily basis in an international climate with team members from different cultures, and cooperate with members of different team functions such as engineers, surface designers, marketing, user experience and graphics.
Working with full product ranges for both European and international market, from initial concept to launched product with a focus on the consistent use of signature elements and alignment in all product ranges.
Education
- Konstfack, University college of Arts, Crafts and Design 2007 – 2010
- Hogeschool voor de Kunsten, Utrecht, Netherlands 2010
- KTH Royal Institute of Technology 2002 – 2005
Honors and Awards
Innovation Award 2006
Swimbop – Watertoy for disabled children
City of Stockholm/ Stockholm Business region
First Prize 2005
Design competition “Safety and availability”
Design Södertörn
